Communications and Marketing Project Requests
The Albany Law School Communications and Marketing staff can turn your creative ideas into reality. Our staff is happy to work with you to get the best results.
Priorities
The Communications and Marketing Department prioritizes work that has the potential to make the largest impact for the law school. This includes projects that affect recruitment and admissions, as well as those that raise the law school's image to a national level.
Creative Authority
To ensure consistent, cohesive design that best advances the law school's image, as well as content that adheres to law school style guidelines, the Communications and Marketing Department retains creative authority on all projects we develop.
By submitting a project request to our department, you agree that you understand the law school's Communications and Marketing Department has creative authority on the project.
Lead Time
The sooner we hear from you, the better. Sufficient time is needed for the creative process and to manage the volume of project requests we receive. Production times vary depending on the nature of the project and our workload; consider the following, general guidelines when submitting your project request.
Reprint to an existing project
- Example: Small changes to text or photos in brochures, programs, forms, websites
- Time Estimate: 2 weeks
Minor alterations to existing projects
- Example: Brochures, advertisements, invitations, simple brochures, fliers, postcards
- Time Estimate: 4 weeks
Moderate/significant changes to existing projects or small new projects
- Example: View books, annual reports, magazines, new/large websites
- Time Estimate: 8 weeks
Medium/large new projects and other writing- and design-intensive projects
- Example: View books, annual reports, magazines, new/large websites
- Time Estimate: 12 weeks
Once A Request is Submitted
We will contact you if we have questions or need to speak with you about the request. In many cases, once we receive your request a member of our staff will contact you to discuss the project in more detail.
Be prepared to answer these questions
- What type of project are you requesting?
- How do you plan to use the finished piece (will it be mailed, e-mailed, handed out, posted on a webpage)? If mailed or e-mailed, do you have mailing lists?
- If this project is part of a larger communications initiative, what are the other components, and how will each be used?
- Who is the intended audience (alumni, students, parents, counselors, community members, arts patrons, athletics patrons, donors, etc.)?
- What do you want to communicate?
- What do you want the audience to do, think and feel after interacting with this project?
- What is your timeline?
- What is your budget?
- For printed pieces, what quantity do you need?
- Who will be our single contact person for this project?